Your revenue runs on WhatsApp. Your systems have never seen it.
Rukn builds retention and expansion systems for B2B SaaS companies in MENA, on a customer data foundation that is ready for AI. We start with WhatsApp, because that is where your revenue already lives.
You get working tools that keep your customers and grow them. Not reports. Not slide decks.
rukn · ركن (Arabic) — cornerstone, pillar.
The foundational block everything else is built on.
Estimated revenue running on unmanaged conversations in a typical MENA B2B SaaS sales motion
Your CRM has the contact. It does not have the conversation.
The deal happens on WhatsApp. The negotiation, the objection, the moment the customer went quiet. Then someone types "had a call, going well" into the CRM.
The revenue you lose is the revenue you never saw leave.
Most teams find out a customer is unhappy when they fail to renew. By then it is months too late. Once the conversation becomes data, you can see it coming, and act in time.
And when you point AI at what is left, it does not tell you the story is missing. It answers anyway. Confidently, and wrong.
You do not get a report. You get a system that is running.
Start with the channel your revenue runs on, then build out from there.
Revenue Data Foundation
Every source joined, not just the most important one. One shared view of the customer, clean and trusted, pushed back into the tools your team uses.
Retention & Renewals
Live health scoring, churn alerts, renewal forecasting, and expansion plays. Built into your stack as the system your team runs daily.
Three things you can hold us to.
We ship systems, not slide decks.
You do not get a long audit document. You get a live scoring model, alerts in Slack, automations in HubSpot, and dashboards your team trusts. We hand you the logic behind them, written down and owned by you.
Anyone can connect WhatsApp. We make it a customer data source.
An integrator stops when the messages appear in your CRM. That is where we start. The question is what you key the data on. Get that wrong and it works for a year, then quietly stops.
We are built for MENA.
WhatsApp as the main channel. Arabic that is written the way people actually write it. Data that has to stay in the region. These are built in from the start, not added later.
A small number of deep projects.
One source of truth for a growing MENA fintech.
A UAE fintech serving thousands of SMEs ran five customer tools that did not agree with each other, WhatsApp among them. We built the single data layer beneath them. That foundation made real-time health scoring possible, and cleared the path for AI.
Read the case →Retention systemLess churn, faster activation.
For the same company, we built the health and activation system on top of that data layer. It cut the revenue lost at renewal and helped more new customers reach value sooner.
Read the case →Two weeks. One number you have never seen.
We run a Conversation Audit. We measure how much of your revenue is running on phones you do not own, what happens to it when a rep resigns, and what it would take to bring it into a system.
We never read your WhatsApp messages. We do not need to.
You walk away knowing exactly where you stand, even if you do nothing else with us.